When we designed and developed The Wheelhouse, we didn’t really know exactly what the “culture” would be like. Culture is made up of a collection of people and, before the doors are open, you don’t really know what that collection of people will look like. So, after almost two years of being in business, we’ve started to understand who we’ve become. Some of it is intentional, some of it just happened.
“Wheel wha??? How did you come up with that?” These questions serve as one of our more popular conversational topics. Usually, our marketing friends get it because there are very few marketers in this world who haven’t been asked in a meeting if they’re capable of doing something, in which the only acceptable industry-wide response is “Yeah. That’s in our wheelhouse.” Which is exactly how the idea came to fruition.